We like reward more…

If we are honest, most of us are risk-averse. Given the choice of certainty and uncertainty, we will generally go with the former.   We like our lives to be orderly, safe and predictable. Everything changes when a reward is put on the table.  We love incentives – the bigger they are, the quicker we accept risk.   We just can’t help ourselves.  We like safety, but we like reward more.

We live in a world of ambiguity where safety, risk and return strive and thrive.  In this mêlée, we endeavour to control our destiny, even though we know that in the course of our life, we will come face-to-face with difficult and sometimes perilous moments that are beyond our control.  Opting for risk may be the safest and most viable option available.

Humanity would be less if we didn’t have the courage to choose uncertainty. Rather than placing emphasis on the worst possible outcome, we believe that the best result is possible, even assured.

And that gives our world hope…

Ionian Islands

“You can’t cross the sea merely by standing and staring at the water.”

 Rabindranath Tagore