Unless you are a late night shopper, you will eventually be in a line-up waiting to go through a cash register. Anticipating the wait, stores usually have the latest gossip magazines and an assortment of high-priced candy placed at eye level to incite more spending. When people get bored, they can read about the latest scandal or satisfy a chocolate craving as they wait. That is, until consumers discovered mobile. The line-up has taken up more exciting activities – texting, reading, gaming or watching the latest movie. Entertainment is mercurial and unpredictable.
Just like the merchants with their product placements, we are motivated to entertain and attract friends and associates for a variety of business or personal reasons. And just like the merchants, we are hard pressed to keep up with the latest trends and the technology that drives us to faster connections.